Kom Op Tegen Kanker campaign
The campaign site http://www.ikdoemee.be is made especially for 'air sellers' - volunteers that sell trees for 'kom op tegen kanker'. On this website each airseller gets a webpage on which he can indicate which streets he adopts in his town.

After adopting a street, the volunteers can use the website of their town to register the amount of key chains they have sold. In this way each participant can see how the campaign evolves.

If nobody is at home when the airsellers pass by, they drop a flyer in the mailbox with a link to the website. When visitors click on their street, they can find the coordinates of the airseller in their neighbourhood, and send him a message to pass by again.

This was the first time this platform was used; and it was a big success. In total, a 20.000 trees were sold via the platform!